About CultureX

Launched in 2020 and based in Cambridge, Massachusetts, CultureX delivers actionable insights organizations need to measurably improve their cultures. Harnessing cutting-edge artificial intelligence developed at MIT, CultureX captures the nuance and complexity of culture with high accuracy. Based on decades of research and work with dozens of Fortune 500
companies, CultureX provides evidence-based interventions that measurably strengthen cultures.

Meet Our Founders

Don Sull

Co-Founder, CEO
Dr. Donald Sull is a Professor of the Practice at the MIT Sloan School of Management, where he directs the Measuring Culture project and is the course head for the Competitive Strategy course. Don was formerly a Professor at Harvard Business School and London Business School, and received his bachelors, masters, and doctorate degrees from Harvard University.

‍The Economist named him “a rising star in a new generation of management gurus” and identified his theory of active inertia as an idea that shaped business management over the past century. Fortune listed him among the ten new management gurus. 
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He has advised top teams and boards of more than fifty Fortune Global 500 companies, as well as non-business organizations ranging from the Bill and Melinda Gates Foundation to the Naval Criminal Investigative Service (NCIS) and the Sultan of Oman.

Charlie Sull

Co-Founder
Charlie Sull is a globally recognized expert in corporate culture and AI. He is the co-creator of the most-read series in MIT Sloan Management Review history, Measuring Culture, with a readership of million of professionals. 
His work has been featured on Brené Brown, the New York Times, the Wall Street Journal, and many other leading media outlets. 
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Charlie is the co-founder of CultureX, where he helped develop a new kind of artificial intelligence to measure and improve culture. At CultureX, he works with the executive teams of many of the world’s leading firms and helps them improve their cultures using artificial intelligence.   
Message Our Founders

The Measuring Culture Initiative at MIT 

CultureX started as a research project, The Culture 500. The MIT Sloan Management Review / Glassdoor Culture 500 is the largest systematic study of organizational culture ever conducted, analyzing 1.4 million Glassdoor reviews from more than 500 of the largest employers in the United States. On the back of the Culture 500, CultureX launched the Measuring Culture Initiative.

This research project explores what advances in AI can tell us about culture, now that we can understand what millions of employees say systematically.

The Measuring Culture series on MIT Sloan Management Review, available outside of a paywall, has since become the most-read series in the publication’s history. 
Read More of Our Research

Published & Featured In

CNBC LogoThe Economist LogoMIT Sloan Management Review LogoHarvard Business Review LogoThe New York Times LogoFortune Magazine Logo
Bloomberg LogoForbes LogoTime Magazine LogoThe Wall Street Journal LogoBBC Logo

Responsible AI 

Using AI responsibly was a top priority from day one of CultureX. Our platform is designed so that no employee who does not want to be heard is heard (we do not analyze Slack or email). If you use CultureX, your data does not travel to a third party LLM or other organization; it stays in-house between the client and CultureX.

Perhaps the greatest risk of AI in guiding important business decisions is the sheer unpredictability of black box models. Can we trust ChatGPT to advise a CEO? How is it making decisions? 
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CultureX AI was built over the course of years by globally recognized thought leaders in organizational culture from leading universities.
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Assessments of are made with carefully curated expertise from institutions like Harvard, Stanford, and Oxford.
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CultureX AI features an unparalleled level of transparency
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Every assessment that the platform makes about employee feedback can be traced back, deterministically, to the language itself. Decisions can be clearly analyzed outside of black boxes, enabling measurable improvements to the platform as well as clarity into why assessments were made. 

If you can understand AI, your CEO and CHRO can begin to trust AI. We have created CultureX AI to be the most trustworthy advanced technology in its domain, as well as the most effective. 
Ready to get in touch? Let us know.  CultureX can help.
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