Culture is worth more than 20% of market capitalization, but is it an asset or liability? Use groundbreaking AI from MIT to unlock this value, satisfy your employees, and build a culture that wins your game.
Corporate culture is one of the most powerful drivers of innovation.2 CultureX can help you to measure and improve cultural drivers of innovation including trust, psychological safety, and risk-taking.
Toxic culture is the most powerful driver of the great resignation, more than ten times as powerful as compensation.6 Toxicity also drives employee disengagement and illness.7 Even companies with healthy overall cultures often have pockets of toxicity.
Facing a long list of repetitive questions, employees switch off. In a typical engagement survey, more than 70% of employees will exhibit significant autopilot, paying little attention to the question being asked.
The Old Way of Listening Isn’t Working
Organizational leaders traditionally measure culture by asking employees dozen(s) of one-to-five point scale questions. This approach has three limitations:
Employees Switch to Autopilot
Surveys Tell Employees What Should Matter
Can’t Tell Why They Gave The Answer
CultureX Gives Every Employee A Voice
CultureX harnesses cutting-edge AI from MIT and globally recognized thought leadership to understand employee feedback and measurably improve culture.
Clients work directly with thought leaders, whose research on culture has been read by millions.
Groundbreaking AI developed at MIT allows you to understand employee feedback at scale.
Make culture tangible with data. Identify the most powerful cultural drivers of critical outcomes using a Nobel Prize-cited methodology.
The CultureX Approach
enabled by AI that thinks like a Professor at scale
informed by globally recognized thought leadership
that improves organizations and the lives of their employees
What Clients Are Saying About CultureX
“CultureX’s technology, coupled with their thought leadership, is groundbreaking. They helped me and our people leadership team make sense of our culture in a whole new way and identified very concrete, unintuitive, and actionable steps that have led to measurable results for us. Would highly recommend CultureX and believe they are doing something no one else on the market is doing.”
- Lindsay King, U.S. Chief People Officer, AB-InBev
Brené Brown Loves CultureX
Host of Dare to Lead
“This is…one of the most powerful Dare to Lead episodes we’ve recorded, especially in terms of data…[CultureX co-founders] Donald, and Charlie have done this incredible research into why people are leaving, what’s driving people out, what are the motivations behind the Great Resignation…get your notebooks out, get your pens out. If you’re moving, this is going to be one you’re going to have to listen to two, or three times. Listen to it the first time, second time get ready to take notes.”
Listen For Yourself
Start your Culture Journey Today
A strong culture can add 20% to your market capitalization,9 and requires little financial investment to build. It will also improve the lives of your employees. Find out how to build a great culture today.
1. Gallup Research, “The ‘Great Resignation’ Is Really the ‘Great Discontent’” (2021) 2. J Kondo et al, 2020, “Trust, collaboration, and economic growth,” Management Science, 67(3): 1329-1992. 3. McKinsey research on enterprise agility. 4. CultureX co-founder Don Sull directs MIT’s Strategic Agility Project which consolidates evidence-based interventions to help organizations increase agility. 5. Glassdoor Research, “40+ Stats for Companies to Keep in Mind for 2021” (2021) 6. CultureX research at MIT published in MIT Sloan Management Review, “Toxic Culture is Driving the Great Resignation” (2022) 7. CultureX research at MIT publish in MIT Sloan Management Review, “Why Every Leader Needs to Worry About Toxic Culture” (2022) 8. Gallup meta-analysis of 2.7 million employees from 112 thousand work units (2020) 9. Alex Edmans (Wharton & London Business School) “Does the stock market truly value intangibles?”, 2011. Research found approximately 20% market capitalization premium from strong culture versus an averageculture over a 5 year period; the financial benefits of strong culture increase further with additional time